Recent reports have suggested that the UK Internet industry is worth over £100 billion.
The research, which was commissioned by Google, found that the Internet accounts for 7.2% of the UK’s gross domestic product (GDP).
If the Internet were an economic sector it would be the UK’s fifth largest, said the report from the Boston Consulting Group (BCG).
This would make the sector larger than the construction, transport and utilities industries.
So with this research in mind if you are not already online, it’s time to get on there now!
The first step usually involves a website of some kind. Websites are a strong marketing tool if designed properly. Think about how you want to use your website, how it will benefit your customers and raise your profile, there generic website format that is the right way, each company is different so think about this carefully! Make sure your customers can interact with you.
Next think about marketing your website and business online. Take a look at social media strategies, these are free and very effective forms of advertising online so take advantage.
Another area to look at is email marketing; although it is not free it is still relatively low cost and has a high return on investment.
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