The Function of Marketing

Marketing is an integrated communications-based process where information or persuasion takes place to identify existing and newly-identified needs and wants. It aids businesses to create customers or to keep customers and continue satisfying them with the products and services offered to them.

Our intention rests on the marketing functions because we know marketing strategies to have influenced consumers. There are a considerable number of marketing strategies, which have evolved over the years, catering more on specific consumer demands. These are tools created appropriately for consumers in order to meet market demands and expectations more clearly.

The role of marketing is like the application of cosmetics; it beautifies the person and yet it does not hide the person's face but rather emphasizes features that have been kept unnoticed.